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In fact be very careful who you trust when they are giving you free Instant Payday Tricks Review advice as some unethical ones will try to eliminate their competition by giving bad or misleading advice. Now how to test is a big subject in it's self. What to test, what to change, when to change it, how to change it . Another fact is, step 3 will always be active i.e. you will test constantly. What works today may not work tomorrow or next week and what may not work today may work next week.
I can 't over emphasize that testing is the most important step after step #1 but all steps are essential Just think about it. If you don't decide what to do, you have nothing to do and therefore nothing to test. You can still do step 4 but that doesn't achieve anything does it?
To do effective testing you need a system of tests, notice I said system I could create my own system, use other peoples systems, use a mixture of systems have systems running, side-by-side, linked to other systems made up of sub systems and so on and so on.